TikTok Ad Awards is an annual award that highlights the most creative and effective advertising campaigns on the platform. The main focus is on combining creative ideas, community engagement, and achieving measurable business results.
In 2025, the award will cover a wide list of countries, including Kazakhstan, Azerbaijan, Turkey, Cyprus, Saudi Arabia, the UAE, Qatar, Lebanon, Iraq, Egypt, Morocco, Kenya, Nigeria, South Africa, Pakistan, Bangladesh, and Sri Lanka.
Dates and conditions
Advertising campaigns launched on TikTok between October 2024 and October 2025 are eligible to participate. Applications will close on October 31, 2025.
The award ceremony will take place in December in Riyadh, where companies and agencies that combined creative ideas with effective strategy and proved that TikTok can serve not only as entertainment but also as a serious marketing platform will be recognized.
Categories of 2025
This year, the award will be presented in seven main categories:
- It’s the Creative for Me — for bold ideas and original strategies.
- Community Core — for working with creators and effectively engaging the audience.
- Full Funnel Flex — for an integrated approach from awareness to sales.
- Big Branding Energy — for strong storytelling and increased brand recognition.
- Goal Digger — for campaigns that delivered concrete business results.
- Bougie on a Budget — for projects that achieved success with limited resources.
- Sound On Please — for using music and sound as the core of a creative idea.
In addition, a special award — The People’s Choice — will be presented, with the winner determined by the guests of the ceremony.
Main Award
All submitted campaigns will automatically compete for the top trophy — The G.O.A.T. (The Greatest of All Time). This title will be awarded to a project that combines creativity with business effectiveness and makes a cultural impact visible across the entire TikTok community.